4OTC, a digital assets and forex connectivity services provider, has strengthened its executive team with the latest appointment of industry veteran Rob Wing as the Head of Digital Assets.

Wing Joins a Technology Provider

The London-based company provides technology to address the challenges trading desks face in the forex and digital asset markets. Its flagship 1API connects to multiple liquidity providers of forex and crypto markets, offering low latency, highly scalable, and secure connectivity.

“Market fragmentation and a lack of institutional-grade infrastructure have been barriers to institutions trading Digital Assets, but this is changing with 4OTC,” said Wing. “The firm is already connected to 36 venues, including all the major crypto exchanges and direct connectivity to large crypto Liquidity Providers, meaning that trading firms can quickly and easily connect to the majority of the crypto market using 4OTC.”

An Experienced Industry Executive

The appointment of Wing is strategic as he brings about two decades of experience from the financial services industry to the new role. Before 4OTC, Wing was the Head of Global Sales at Celer Technologies, responsible for multi-asset technology sales to market makers and buy-side clients.

Wing started his career in forex sales in 2006, according to his Linkedin profile, and moved to Currenex, where he climbed the ranks to be a Technical Sales Director. On top of that, he was the Managing Director and Head of Sales at TradeAir for three years.

“Rob joining the team as Head of Digital Assets is a strong statement of intent and reflects our commitment to the Digital Assets space,” said Alexis Atkinson, the Co-Founder of 4OTC.

“He brings many years of business development expertise, a wealth of senior industry relationships, and a proven track record of scaling high-growth businesses. Working with Rob and our key clients, we will continue to extend and enhance our purpose-built API to improve connectivity in the fragmented crypto market.”

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