Cerus Markets, a platform for trading forex, crypto, stocks and commodities, has hired Veronica Imasheva, as its Marketing Director.
Imasheva was with Admirals in a few different roles or two years until departing last month. The executive announced her new role on Tuesday on LinkedIn.
Imasheva is bringing about six years of sales and marketing experience to the role. Apart from Admirals, she has worked for firms such as Adcash, Advendor and Studio Moderna, all located in Estonia.
In her new role, Imasheva said she will handle the execution of Cerus Markets’ go-to-market strategy. The role also includes “building and executing a demand generation plan and budgets that translate into pipeline generation, lead generation, and sales success,” she wrote on her LinkedIn profile.
Additionally, the executive noted that she will be working with a cross-functional team alongside Cerus Markets’ Director of Operations and Product Teams to build the broker’s local go-to-market strategy.
Imasheva’s Industry Experience
For two years at Admirals, an Estonia-based forex and CFD trading platform provider, Imasheva supported the broker's acquisition of direct partnerships and media buying collaborations as a Media Buying Specialist. On top of that, she provided affiliate and media partner acquisition and relationship management. She also worked as a Regional Marketing Manager at the brokerage firm.
Before Admirals, she founded and ran Growthfiner, a growth marketing agency, between November 2020 and July 2022. Moreover, she doubled as the startup's Head of Media Buying.
Between September 2019 and January 2021, she worked as the Publisher Manager of Director Partnerships at the digital advertising firm Adcash. For the firm, she approached and onboarded new business partners and provided them with a proper monetization strategy.
However, Imasheva spent nine months at Advendor, an affiliate network, as an Advertiser Acquisition Manager. Here, she helped design and launch several acquisition campaigns, among other duties.
Furthermore, for four months in 2017, she worked as the Regional Sales Manager at Studio Moderna helping to generate sales leads by “providing accurate, valid and complete information about products and services.”
In 2016, Imasheva, who holds a Bachelor’s degree in International Business Administration from the Tallinn University of Technology, Estonia, worked as a Sales and Marketing Intern at TABN.
