Anya Aratovskaya, the VP for Institutional FX Sales and Marketing at Advanced Markets Group, announced her departure from the company today (Thursday). According to her post on LinkedIn, Aratovskaya will transition to her new role as the Director of Marketing at FOUNT Global, Inc.

Aratovskaya mentioned: "I am not leaving FX completely — a few of my former colleagues and I have started an educational channel/boutique consultancy — FXUnsensored. I will gladly (but not consistently) contribute and share my expertise there."

Aratovskaya Shifts to Enterprise Solutions

According to Aratovskaya, FOUNT Global is a startup focusing on enterprise solutions and operating as a Software as a Service platform. The startup aims to address work friction within large businesses by addressing prevalent productivity challenges, inlcuding ineffective workflows and technological hurdles.

FOUNT Global has reportedly secured partnerships with 20 enterprises, including companies listed on the Nasdaq 100 index.

Aratovskaya has written several articles about proprietary trading for Finance Magnates. Some of her articles include:

• Trader-Funded Firms' dilemma: Price feeds from retail brokers or liquidity providers? This article discusses how trader funded firms (TFFs), retail FX brokers, and liquidity providers can work together, as these connections are vital to TFFs' operations.
• Trader funded firms' Tech Stack: A costly affair. In this post, Aratovskaya discussed the key components of the technology used by trader-funded firms, including the payments-integrated websites.
• Trader funded firms operate globally, but registrations are concentrated in US and UK. This article delves into the regulatory structure and the legality of trader-funded firms.
• Prop trading and trader funding firms: Separating marketing gimmicks from reality. In this article, Aratovskaya distinguished between proprietary trading firms and trader-funded firms based on her experience in the industry.

Advanced Markets' Strong Performance

Last year, Advanced Markets UK, a subsidiary of Advanced Markets Group, posted exceptional performance for the fiscal year 2022. The company's revenue soared by an impressive 64%, surging to $2.13 million compared to $1.29 million in the previous fiscal year. Moreover, its net profit experienced a remarkable boost from $10,330 to $372,673.

Delving into the financial metrics, Advanced Markets UK disclosed a notable uptick in administrative expenses, reaching $1.74 million from $1.3 million. Despite not generating income from "other" sources, the company managed to achieve an operating profit of $374,811. Notably, pre-tax and net profits surged to $372,673, reflecting a remarkable increase of 350% year-over-year.

Advanced Markets UK has forged strategic partnerships with prominent brokerage firms. Noteworthy collaborations include the recent partnership with Daman Securities from the UAE to launch Daman Markets, a new forex and CFD brokerage brand. Additionally, the firm has partnered with entities like Brokeree Solutions and VertexFX.