ATFX has reshuffled its regional leadership with the appointment of Khaldoun Sharaiha as the Chief Executive Officer of the Middle East and North Africa (MENA) region.
The appointment came when the Hong Kong-headquartered broker is expanding operations geographically. It launched operations in Jordan last August to foray into the LEVANT region. It entered the country in partnership with a local regulated brokerage.
Sharaiha is a seasoned executive in the brokerage space. He spent most of his career working for brokers in MENA in leadership roles.
An Experienced Executive
He joined ATFX from Abu Dhabi-based ADSS, where he was the Global Head of Sales for almost three years. Additionally, he was a Director at ADS Securities between May 2013 and May 2017.
In between his tenures at ADSS, he headed the Jordan operations of Equiti as the regional CEO for a couple of years. He was elevated to that role after spending a year with the broker as the Global Head of Retail Sales (Business and Strategic Management), according to his Linkedin profile.
He entered the trading space with Dukascopy, working in several roles for more than five years. He joined the Swiss broker in January 2008 as a Relationship Manager and was later promoted to Senior Relationship Manager with charges of the MENA region. He parted with that broker as the Head of the Middle East and North Africa and held that position for only two months.
MENA - A Lucrative Region for Brokers
With the increase of Arabic-speaking retail traders and clear regulations, the MENA region is being seen by brokers as an emerging and lucrative market. Several trading industry brands are now expanding their presence in the region, mostly with key hirings.
Exness recently hired Mohammad Amer as the Regional Commercial Director for MENA to strengthen its position in the region. Furthermore, the Aussie broker, OnePro appointed Mohamed Elsergany as its MENA CEO and Global Chief Marketing Officer.
