BridgerPay Hires Laoura Salveta to Lead Marketing Team

BridgerPay, a payment operations platform that automates payment flows for businesses, has chosen Laoura Salveta as its Head of Marketing.

The Limassol, Cyprus-based payments company disclosed Salveta’s hiring on Friday in an exclusive to Finance Magnates.

Salveta brings over 20 years of experience in all areas of marketing to the role and “will be a strong addition to BridgerPay’s world-class branding and acquisition teams,” the company said.

In addition, BridgerPay said Salveta joined its company ahead of 'The Future of Payments' event scheduled for 25th May in Limassol.

Joining a Paytech

Reacting to her addition to the team, Salveta expressed delight at joining the company “at such a key time of growth.”

She said, “Our founders, Ran and Yaron, are two of the most innovative and dynamic tech heroes out there, so inevitably BridgerPay’s software-as-a-service (SaaS) is offering the best in class payment technology (Paytech).

“The pandemic accelerated the necessity for savvy eCommerce to a level that enterprises globally weren’t ready for. BridgerPay’s platform addresses the massive global issue of rejected transactions and cross-border payment processing for any business.

“Payments globally will double in size by 2025, so BridgerPay is truly the answer to the future of payments and personally, I can’t wait to be part of its growth.”

'A Product of Struggle'

Salveta’s selection follows BridgerPay’s recent $6 million seed round and launching of self-onboarding payment operations platforms.

The seed round was led by Nati Harpaz (ex catch.com’s CEO) and SIBF.

“We used the capital to build the world’s first self-onboarding payment operations platform, making BridgerPay a full SaaS product accessible to the world, and to recruit world-class talent, and scale our go-to-market strategy,” said Ran Cohen, BridgerPay’s Co-founder and Chief Executive Officer.

According to BridgerPay, merchants need a platform that allows them to automate their payment flows, connect multiple payment providers, and generate data-driven insights quickly in order to scale internationally.

“BridgerPay allows any business to autonomously connect their website to a PCI DSS Level 1 end-to-end payment operations platform with 500+ ready-made connections. Through a single platform, merchants can leverage multi-provider payment processing to scale globally, lower fees and rescue declined transactions,” the company explained.

BridgerPay is a product of Cohen and Co-founder Yaron Hershcovich's struggles with payment processing in their previous company.

The experience led them to co-found BridgerPay in 2019.