Netherlands-based online broker, BUX, has appointed Salim Sebbata, the Chief Executive Officer of its United Kingdom office, as the Managing Director of Stryk.
BUX, which operates the zero-free trading app, BUX Zero, rebranded BUX X, its contract for difference (CFD) trading platform, to Stryk in July.
Sebbata’s LinkedIn profile shows that he started acting in the capacity in July and remains the CEO of BUX UK.
The executive, who has over two decades of financial industry experience, joined BUX in July 2021 from Trade Capital UK where he was an Executive Director.
Additionally, he was the Group Business Development Director and Senior Vice President of Trade Capital Holding in Cyprus.
Moreover, Sebbata has vast experience of working in the Middle East, a region where he spent years in senior roles working for CMC Markets, E*TRADE Financial, and Mubasher Global.
At CMC Markets, he was the Head of the Middle East for over two years between 2016 and 2018 and was based in the United Arab Emirates.
At E*TRADE Financial, he served in several capacities during his almost seven years career stay at the company. This included senior roles as Vice President, Head of the Middle East and as the Head of Business-to-Business (Growth).
Expansion
Sebbata’s new appointment is one of several appointments BUX has made in recent months.
In June, the brokerage hired Niek van Rens, the Global Head of Innovation at ABN AMRO Clearing Bank, as its Chief Operations Officer.
Earlier in May, the broker appointed Alvaro Vidal, the former Head of Spain at Amsterdam-based stock broker DeGiro, as its Country Manager for Spain.
Additionally, BUX tapped Dan Zbijowski, the Vice President of International Marketing at Delivery Hero, to lead its marketing efforts.
These hires are targeted towards strengthening BUX’s presence in Europe.
This is even as the broker recently received the Cyprus Investment Firm license from the Cyprus Securities and Exchange Commission to offer financial services in the region.
The license came after BUX completely transferred its CFD clients in Europe under the UK office to its Cypriot entity. On top of that, the company hired Jean-Raphael Nahas to lead its CFD operations in Cyprus as the Managing Director.
Meanwhile, in June, BUX launched BUX Zero in Italy, marking the 8th country where the brokerage has launched the zero-fee trading app. The company first launched the app in the Netherlands in 2019.
Last year, the stock brokerage introduced the apps, which it said have been tailor-designed for both experienced and beginner investors, to markets in Ireland and Spain.
