CFI Financial Group has strengthened its leadership team by onboarding Elena Kupriyanova as the new Global Head of Marketing. She will focus on strengthening the Fx/CFDs broker's marketing efforts and promoting its global franchisees.

In her marketing career, she has focused on the integration of Artificial intelligence and data.

"The future of trading lies at the intersection of technology and human collaboration, where AI's power meets people's ingenuity," Kupriyanova said in a statement. "Together with CFI, we will build a trading experience that is smarter, more intuitive, and more rewarding than ever before."

The Future of Marketing Is with AI

Kupriyanova had an impressive career so far, working for several other brokers in marketing-related roles. Previously, she worked for Exness and the Capital.com group, consisting of Capital.com and Currency.com. Most recently, she was a Chief Marketing Officer at a startup.

She also brings a ton of experience from roles in various geographies, including the Commonwealth of Independent States, Asia-Pacific, the European Union, and the United States.

"Her extensive experience in building and managing successful marketing departments and her expertise in AI and data-driven approaches will be invaluable to our efforts in delivering the best trading experience to our clients," said Hisham Mansour, the Co-Founder and Managing Director of the CFI Financial Group. "We are confident that with Elena's leadership, we will further enhance our global reach and position as a leading provider of online trading services."

An Expanding Broker

Established in 1998, CFI is a well-known trading brand in the Middle East. It has strengthened its presence in the region with the recent opening of an office in Egypt. Moreover, the broker has a presence across locations in Asia and Europe.

Meanwhile, CFI is strengthening its brand with sports partnerships, a preferred marketing channel of the trading industry. It became a sponsor of the Mubadala World Tennis Championship held last year and entered into a partnership with the Jordan Football Association (JFA).