In an effort to strengthen its presence in Italy, eToro, the global trading and investment platform, has appointed Massimo Citoni as the new Regional Manager. Citoni joined the company in 2015 as an Account Manager.

His expertise propelled him through the ranks, culminating in his elevation to Head of the Italian Desk in 2023. According to an update on the company’s website, Citoni's primary mandate revolves around fortifying eToro's foothold in Italy.

Etay Cohen, the Chief Customer Officer at eToro, mentioned: "(Citoni’s) exceptional track record and deep understanding of the Italian customer make him the perfect fit for this position. His dedication and insight have been invaluable to eToro, and we are confident that under his leadership, eToro will achieve new heights in the Italian market."

Promoting Strategic Partnerships in Italy

His responsibilities span a spectrum of crucial areas, including fostering strategic partnerships with local entities, overseeing marketing initiatives, and elevating customer retention efforts. This strategic alignment aims to elevate the experience for both Italian clients and members of the eToro Club.

Based on its recent development, eToro is committed to expanding its services globally. Last month, the retail and social trading platform acquired a full license from the Abu Dhabi Global Market (ADGM) to solidify its position in the MENA region.

The company, already well-known in over 100 countries, has been actively pursuing regulatory approval to fortify its operations in several locations. This approval from the ADGM allowed eToro to establish a robust presence in Abu Dhabi, offering its services across the UAE, including securities, derivatives, and crypto trading.

eToro's New Appointments and Foray into Sports

Alongside the license acquisition, eToro made strategic appointments in the Middle East, appointing Jason Hughes as a Senior Executive Officer and George Naddaf as the Regional Manager of GCC & MENA, Finance Magnates reported.

In Australia, eToro inked a three-year sponsorship deal and ventured into the Australian Professional Leagues (APL) last month. This sponsorship encompasses various branding elements, from adorning the men's playing jerseys throughout the 2023/2024 season to featuring on substitution boards across matches.

This venture boosted eToro's diverse global sponsorship portfolio. It complemented existing ties with renowned leagues like the English Premier League, German Bundesliga, Spanish Liga ACB, and UK Premiership Rugby.

While eToro's sponsorship deals have predominantly focused on international sports domains, the collaboration with the APL mirrored its prior involvement in Australian sports through the sponsorship of Rugby Australia in 2021.