IG Group's Global Institutional Marketing Manager Tomas Ausra has switched to the Head of Marketing role for IG Prime, which is the institutional side of the business. Ausra, who has served as the Global Institutional Marketing Manager for nearly five years, will lead IG Prime's brand marketing activities worldwide.

Part of his responsibilities will include raising brand awareness, generating marketing strategies, and focusing on profitability.

Experienced Marketing Executive

Ausra, who announced his latest career move on LinkedIn today (Monday), is a seasoned marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term executive who has worked with notable industry brands. Until 2019, he served as the Acquisitions Digital Marketing Executive at Euromoney Institutional Investor. The Lancaster University alumnae has also worked for Procurement Leaders and Delve.

In another significant executive move at IG Group, former Chief Financial Officer and Executive Director Charlie Rozes will assume the role of CFO and Executive Director at BMS Group, effective November 2024. Rozes will report to BMS Group CEO Nick Cook and take over from Nick Moss, who is set to retire from the company.

Rozes is an experienced executive who has worked as Chief Financial Officer and Executive Director at IG Group since June 2020. During this role, he spearheaded strategic initiatives that enhanced the group’s presence in the global multi-asset Multi-Asset Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically Read this Term class online trading and digital content. His achievements include overseeing the integration of tastytrade.

Other Developments at IG

Meanwhile, IG US recently rebranded its brokerage and platform technology to tastyfx. This initiative seeks to provide a better experience for the company’s US-based customers and to closely integrate FX trading.

According to the company, the trading platform will remain largely the same despite the name change. This move aims to design a forex-focused brand specifically for US clients. It promises fast technology, zero commissions, and better customer service.

Additionally, IG Group opened its waiting list for options trading in the UK, highlighting a significant expansion for the UK-listed broker. The company has been planning to launch this service for over two years under its tastytrade brand.