Deciphering Big Data

Tuesday, 02/12/2014 | 07:10 GMT by Andrew Lane
  • With regards to news sentiment and specifically big data and user insight there are two areas of interest to someone trying to understand:
Deciphering Big Data
Photo: Bloomberg

With regards to news sentiment and specifically Big Data and user insight there are two areas of interest to someone trying to understand:

  1. By measuring volume of news and Volatility (AKA Fear or Buzz) around a subject you can derive data that will tell you what your user target is most likely to be reading about in the news, and what your advertising or promotional material should be dedicated to. You may find an uptick in news relating to EUR/USD in the Japanese language for example, and users in social media showing large amounts of fear.
  1. The use of Google trends is becoming increasingly important in understanding how people are searching. In the infographic below I have searched under some principle currency pairs and what comes up of interest is the following:

a) The USD/RUB is spiking tremendously as we would imagine to levels of interest equivalent to JPY and GBP

b) That as a percentage of population, people in Lithuania are most likely to be interested in trading EUR/USD

info

With regards to news sentiment and specifically Big Data and user insight there are two areas of interest to someone trying to understand:

  1. By measuring volume of news and Volatility (AKA Fear or Buzz) around a subject you can derive data that will tell you what your user target is most likely to be reading about in the news, and what your advertising or promotional material should be dedicated to. You may find an uptick in news relating to EUR/USD in the Japanese language for example, and users in social media showing large amounts of fear.
  1. The use of Google trends is becoming increasingly important in understanding how people are searching. In the infographic below I have searched under some principle currency pairs and what comes up of interest is the following:

a) The USD/RUB is spiking tremendously as we would imagine to levels of interest equivalent to JPY and GBP

b) That as a percentage of population, people in Lithuania are most likely to be interested in trading EUR/USD

info
About the Author: Andrew Lane
Andrew Lane
  • 7 Articles
  • 15 Followers
About the Author: Andrew Lane
Andrew Lane is founder and Managing Director of Acuity Trading Ltd. Established in 2013 in pursuit of his vision to bring institutional style products in news analytics and sentiment to the online market, Andrew is helping investors make actionable use of today’s Big Data. Andrew’s 10-year career at Dow Jones and the Wall Street Journal put him at the forefront of development in this technology, helping clients revolutionize their trading activities. Andrew’s knowledge of the financial markets and financial technology spans the globe and coupled with his creativity for next generation trading tools, Andrew’s flair for product development shows no signs of abating. Andrew is also a regular speaker at industry events focused on financial technology. Outside of Acuity Trading, Andrew is a keen triathlete and has a deep appreciation for global politics and economics.
  • 7 Articles
  • 15 Followers

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