KX, a provider of database and analytics engines, has appointed John Hoffman as the new Chief Revenue Officer (CRO). Hoffman brings over two decades of industry experience, joining from Google, where he worked as Head of Sales for the Data and Analytics department.

KX Appoints New Sales Expert

According to Monday's press release, the new CRO will be responsible for the company's sales for all of the company's products and the expansion of kdb+, the company's flagship product which is one of the fastest time series databases and real-time analytics engines.

"I am truly excited to join a data and analytics market leader like KX, and the opportunity to further build and scale a world-class sales organization like their own is my dream. Driving critical business insights is at the forefront of every organization, and KX helps bring the benefits of these insights to bear every day for the largest financial services, healthcare, manufacturing and energy companies. Needless to say, I can't wait to dive in," Hoffman commented.

In his previous position at Google, he was responsible for expanding the market positioning of the analytics and data division and integration with the Google Cloud service. Earlier, he was associated with Looker, which became part of Google due to the acquisition. At Looker, as Head of Sales, Hoffman was responsible for introducing new sales processes.

According to his LinkedIn profile, he has held director sales positions since 1998. During that time, he worked with Thomson Reuters, Clarity Services and Provenir.

"We are thrilled to have John join our team. His extensive experience in enterprise software sales, specifically focused on data and analytics, and his track record of delivering significant revenue growth make him the ideal person to lead the KX sales team as we embark on our next period of growth," Ashok Reddy, the CEO at KX, said.

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B2C2 and KX Partnership

Last November, B2C2, a cryptocurrency liquidity provider owned by Japan's SBI Holdings, announced that it had expanded its partnership with KX, offering its clients more advanced trading tools and analytics.

Under the partnership, B2C2 institutional clients will benefit from services and products similar to those provided by T1 investment banks in traditional finance. To this end, the cryptocurrency company will use high-performance and real-time analytics solutions offered by KX, including KX Dashboards. It is a tool for visualizing data sets and entire databases.

Kdb+, KX's flagship solution, is widely used in high-frequency trading, allowing billions of data points to be analyzed in real-time. It is ideal for the dynamic and highly volatile digital asset market.

"We are pleased to be working with KX, which supports B2C2 in delivering real-time data-driven trading insights and decisions to digital asset markets. KX is recognized and respected for its industry-leading technology across the world's major financial institutions and working with them aligns with our clients' and counterparties' capabilities," Nicola White, the CEO at B2C2, said.

According to a report published by FD Technologies, the parent company of KX, revenue from this part of the business grew 19% to £37.8 million in the six months from March to August 2022. Recently, the company appointed Ashok Reddy, an industry veteran with more than 30 years of experience in enterprise software, as the CEO.