Doo Prime, a forex and contracts for difference (CFD) brokerage under the Singapore-headquartered Doo Group, has hired Marilena Iakovou, the former Group Chief Marketing Officer (CMO) at M4Markets, as its new CMO. Iakovou joins the Mauritius and Vanuatu-regulated broker after three years at M4Markets.

Doo Prime Taps Two M4Markets Execs

Apart from Iakovou, Doo Prime hired Mariliza Karrera, who was promoted to lead M4M’s marketing team last year, as its new Head of Marketing. However, the LinkedIn profiles of both executives show that they started the role earlier in July.

Iakovou and Kerrera both joined M4Markets at around the same time in 2020 and previously worked at Tickmill, a London-based forex and CFDs broker. However, while Iakovou served Tickmill for over three years as the Group CMO, Karrera only worked at the brokerage for around two and a half years, first serving as a Marketing Officer and later as a Marketing Executive.

Iakovou brings nearly two decades of marketing, public relations and sales experience to the new role at Doo Prime. Before joining Tickmill in August 2017, she served as the Head of Marketing at Vipro Markets Limited. Between 2012 and 2016, she worked for forex brokers Orbex and IronFX Global as a Marketing Supervisor.

Outside of the forex industry, she worked in PR and marketing roles for a few Greek companies: Zegetron, an IT and video games product distributor, and Interamerican, an insurance firm. The executive had one of her earliest roles as a Marketing Officer at the National Bank of Greece.

On the other hand, Karrera joined the trading industry in 2017 as a content writer at PrimeXM, a financial technology provider that operates offices in Dubai, Limassol and Shanghai. She brings about six years of industry-relevant experience to her new role.

A Brand under Doo Group

DOO Prime is one of the brands under the Doo Group which provides trading brokerage and asset management services for thousands of financial products, including forex and CFDs, to global individual and institutional clients. As a trading platform provider, Doo Prime operates across several jurisdictions, including in Hong Kong, the United States, Singapore and Malaysia.

Meanwhile, the addition of Iakovou and Karrera comes at a good time for the Doo Group, which put up a solid performance during the first half of this year. The group’s brokerage platforms expanded their trading volume 39.4% to $452.3 billion, Finance Magnates reported.

Additionally, Doo Group at the start of the year inked a multi-year sponsorship deal with the English football club, Manchester United FC. As part of the arrangement, the club promotes Doo Group and its two sub-brands, Doo Prime and Doo Financial.

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