Citi Onboards Ayesa Latif as Head of EMEA eFX Investor Sales

Citi’s London office has on-boarded Ayesa Latif as Head of EMEA eFX Investor Sales. The experienced new hire for the bank comes from another heavyweight in the industry - Goldman Sachs.

Mrs Latif started her career in the financial sector in 2008 as an analyst at the firm’s prime brokerage unit. Working her way up through various positions in eFX sales roles, she was last serving at Goldman Sachs as Co-Head of EMEA eFX Sales.

Latif will be reporting to Citi’s Global Head of Investor e-Sales Ala’a Saeed. Her new responsibilities in the position include contacts with banks, leveraged and real money clients segments across the EMEA region.

The growth of the industry in the region in recent years has been imploding with a number of institutions actively seeking exposure to the electronic foreign Exchange Exchange An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv Read this Term market.

eFX sales professionals are typically delivering global coverage to its clients and provide access to a range of services including news and Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term on a 24-hour basis. Some team members are focusing on specific types of clients such as banks or hedge funds, while others are broadly covering various sorts of investors which are best suited to their specific skills and knowledge of the market.