Stefan Lucas Named Group Head of Marketing at TF Global Markets

ThinkForex (TF) Global Markets has found itself a new Group Head of Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term, naming Stefan Lucas as its newest London head, whose main tasks will entail the steering and development of the group’s global marketing ambitions.

Mr. Lucas has been an FX mainstay for nearly a decade, having worked in a multitude of roles at several leading brokers and firms. In his new role he will be responsible for a number of roles across both sales and marketing, building upon his vast experience across both the EMEA, APAC and US realms.

Prior to joining TF Global Markets, Mr. Lucas has held a number of senior level marketing and FX positions at notable stops such as IG Group, Alpari Group, Merrill Lynch, and CMC Markets.