ACY Securities Onboards Henrick Rajamountry as Marketing Head

Multi-asset CFDs broker, ACY Securities announced on Tuesday the appointment of Henrick Rajamountry as its new Head of Marketing.

In his new role, Rajamountry will be responsible for developing performance marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term strategies for the broker’s retail and institutional divisions. Additionally, he will oversee all digital marketing initiatives for the broker and will work with the product development team for the launch of new products, the press release shared with Finance Magnates detailed.

“There is so much that ACY offers which sets us apart from our competitors,” Rajamountry said in a statement.

“I believe we have an immense opportunity to help our clients further develop their trading strategies to gain an edge by leveraging the invaluable knowledge and insights from the talented ACY team across the globe.”

Diverse Background

Rajamountry comes with a long and diverse background. He joined ACY from Rabobank Australia, where he was the Head of Digital and led marketing campaigns to acquire retail clients, along with increasing the funding of the bank. Before that, he was with Perpetual Limited for more than a couple of years.

He started his career in 2007 as a Designer and had stints in several companies, including Laser Corporation, SAP and Broadspectrum.

His appointment at ACY came when the broker has already been in the process of expansion. Ashley Jessen, who joined the broker earlier this year as the Chief Operating Officer, pointed out that the latest appointment will help ACY to expand its retail, institutional and fintech Fintech Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Read this Term offerings.

Jessen said: “This is an exciting time for both ACY and our suite of Fintech brands, as we maximize our reach around the globe. With a sharp focus on digital performance channels and being able to lead a team of inspired marketing executives, we are privileged to have Henrick on board to hit our global growth targets and brand positioning.”