Multi-asset CFDs broker, ACY Securities announced on Tuesday the appointment of Henrick Rajamountry as its new Head of Marketing.
In his new role, Rajamountry will be responsible for developing performance marketing strategies for the broker’s retail and institutional divisions. Additionally, he will oversee all digital marketing initiatives for the broker and will work with the product development team for the launch of new products, the press release shared with Finance Magnates detailed.
“There is so much that ACY offers which sets us apart from our competitors,” Rajamountry said in a statement.
“I believe we have an immense opportunity to help our clients further develop their trading strategies to gain an edge by leveraging the invaluable knowledge and insights from the talented ACY team across the globe.”
Diverse Background
Rajamountry comes with a long and diverse background. He joined ACY from Rabobank Australia, where he was the Head of Digital and led marketing campaigns to acquire retail clients, along with increasing the funding of the bank. Before that, he was with Perpetual Limited for more than a couple of years.
He started his career in 2007 as a Designer and had stints in several companies, including Laser Corporation, SAP and Broadspectrum.
His appointment at ACY came when the broker has already been in the process of expansion. Ashley Jessen, who joined the broker earlier this year as the Chief Operating Officer, pointed out that the latest appointment will help ACY to expand its retail, institutional and fintech offerings.
Jessen said: “This is an exciting time for both ACY and our suite of Fintech brands, as we maximize our reach around the globe. With a sharp focus on digital performance channels and being able to lead a team of inspired marketing executives, we are privileged to have Henrick on board to hit our global growth targets and brand positioning.”
