ADSS Secures Ashraf Elgarf as Head of Sales Trading for UK business

ADSS has just announced its latest senior appointment, this time on-boarding Ashraf Elgarf as Head of Sales Trading for its UK business. Elgarf joins ADSS with a lengthy resume, including fifteen years of experience in the financial services space.

Elgarf joins ADSS with over fifteen years of collective experience in the financial services space. His new role at ADSS as its Head of Sales Trading for its UK will see him spearhead a high net-worth sales trading desk in the London office.

ADSS has had its sights on growing its business in the aftermath of the recent ESMA regulations, which have abruptly redefined the retail brokerage space. In light of these changes, ADSS has opted to diversify its product range and clientele, culminating in new hires and strategies. The hire of Elgarf helps accomplish this feat, which will now fortify its London operations.

In his new role, Elgarf will be responsible for expanding the product range to cater to a more diverse range of clients. Paul Webb, CEO at ADSS London, commented: “The hire of Ashraf is a very strong indication of ADSS intention to grow its business post ESMA ESMA European Securities and Markets Authority (ESMA) is an independent Authority of the European Union that is responsible for the safety, security, and stability of the European Unions’ financial system and is charged with protecting the public. The European supervisory authority for the securities sector, ESMA was established on 1 January 2011. The European Securities and Markets Authority is an independent EU authority based in Paris. It aims to contribute to the effectiveness and stability of t European Securities and Markets Authority (ESMA) is an independent Authority of the European Union that is responsible for the safety, security, and stability of the European Unions’ financial system and is charged with protecting the public. The European supervisory authority for the securities sector, ESMA was established on 1 January 2011. The European Securities and Markets Authority is an independent EU authority based in Paris. It aims to contribute to the effectiveness and stability of t Read this Term rule changes. Following the recent regulatory changes, ADSS has looked to diversify its product range and client base, with this hire being an important part of its plans.”

Before joining ADSS, Elgarf worked at IG for over a decade, having risen through the ranks of a multitude of Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term-led roles. During his tenure with the group, he ran the company’s execution trading desk as well.

“Ashraf brings a wealth of knowledge and experience to the business and his impressive track record in this space is key to the diversification of the London office. The Firm is committed to growing in this area as signified by its recent successful EUR730k license application, and the Firm is focused on growing this team to service professional clients over the coming months,” Webb added.

“ADSS will continue to invest heavily in its technology, particularly the OREX platform, supported by recruitment of senior experienced professionals across the business to help diversify the firm in an ever more challenging regulatory environment,” reiterated Webb.