Alpima, an investment technology firm, announced this Thursday that Anastasia Bikou will be joining the company as Managing Director of Sales. The newly created role will see Bikou driving business forwards for the firm as it continues its efforts to expand.

Established in 2014, Alpima currently provides software solutions to institutional and professional investors. The company’s core aim is to boost investment strategy across the board.

Bikou will join the firm after having spent the past nine years at Goldman Sachs. Based in the investment bank’s London office, she worked as an executive director in the FX division, providing services to institutional clients across Europe.

Experienced appointment to an experienced team

Bikou, who has a BA from Brown University and an MBA from the Wharton School of Finance, started her career with Merrill Lynch in the mergers and acquisitions department. She also spent two years working for the National Bank of Greece on the over-the-counter derivatives desk.

In her new role, Bikou will report to Ilan Heimann, Alpima’s Head of Sales and Partnerships. Heimann has been at the firm since 2015 and also has previous experience with Goldman Sachs.

Commenting on the appointment, Alpima’s CEO and founder, Pierre Mendelsohn, said: “We are thrilled to have Anastasia join us. She brings with her a wealth of market experience and deep knowledge of both the buy and Sell-Side Sell-Side Those in the financial industry involved with the production, marketing, and the sale of bonds, forex, stocks, and other financial instruments constitute the sell-side.Products and services produced by the sell-side are geared towards those who on the buy-side. You can think of the sell-side and buy-side like a coin, you cannot have one side without the other. The sell-side is comprised of individuals, firms, fintech companies, and market makers, who are responsible for providing liquidity in th Those in the financial industry involved with the production, marketing, and the sale of bonds, forex, stocks, and other financial instruments constitute the sell-side.Products and services produced by the sell-side are geared towards those who on the buy-side. You can think of the sell-side and buy-side like a coin, you cannot have one side without the other. The sell-side is comprised of individuals, firms, fintech companies, and market makers, who are responsible for providing liquidity in th Read this Term. She is joining at an exciting time for Alpima as we accelerate our growth.”