B2C2 has added Wall Street executive Rob Catalanello to its leadership team.
According to the London-based market maker’s website, Catalanello - who has been appointed as chief executive officer of B2C2 USA - will be attempting to expand its business in America.
Catalanello has almost thirty years of experience working in the foreign exchange markets.
Most recently, he was a senior partner at Hibernia Metallum, an advisory firm to companies dealing in cryptocurrency, FX, e-commerce, and commodities.
Prior to that, Catalanello spent just over a year as global head of sales at Edgewater Markets - a non-bank Liquidity provider.
The new CEO also has an array of experience at major institutional players. For instance, he spent a decade at Credit Agricole AIB, including a five-year stint as head of FX for the Americas.
Alongside this, Catalanello also worked as global head of FX sales at Merrill Lynch for almost five years and, over the course of six years, worked in a number of different positions in Goldman Sachs’ FX sales division.
New Jersey now, Manhattan later
In his new role, Catalanello will be based in New Jersey, close to New York’s financial district.
The company may open an office in Manhattan once it secures the requisite regulatory approvals it needs to do business in New York state.
According to CoinDesk, Catalanello is currently B2C2's only representative in the US, but this is likely to change as the business grows.
Though many firms are now trying to enter into the institutional space, B2C2 has been targeting businesses and high net worth individuals for some time.
In early 2018, the company claimed that it was taking orders for Bitcoin worth $50 million.
Things went downhill for the firm temporarily with some reports from mid-2018 suggesting the company’s CEO, Max Boonen, was looking to sell for $50 million. But, having improved its technology, it seems the company - despite the current bear market - is on the up again.
