To expand its global presence with new strategic partnerships, Bink recently announced the appointment of Jose Jimenez Mancha as the Chief Commercial Officer. Mancha has broad experience in the banking and payments sector. He previously worked with financial giants like HSBC and American Express.
Additionally, Bink has appointed Marty Kerr as Regional Head Asia Pacific. Kerr will take care of Bink’s expansion in the Australian region. He recently worked at Visa as the Country Manager for New Zealand & South Pacific and the Asia Pacific Regional Head for Pricing and Interchange.
Through the appointment of Mancha and Kerr, Bink aims to enhance its global reach. Founded in 2015, Bink’s technology links a customer’s payment cards to participating retailers’ loyalty and customer engagement programs.
“I am delighted to join Bink and am exceptionally inspired by the way the business is reinventing loyalty for the future. I look forward to working with such a talented team and to expanding internationally whilst continuing to develop our strong relationships with Barclays and Lloyds Banking Group,” Mancha said.
Strategic Partnerships
According to the details provided by Bink, strategic partnerships will play a major role in Bink’s expansion into new markets. The company has formed strategic partnerships with prominent financial services providers, like Barclays and Lloyds Banking Group.
“Jose and Marty are pivotal to our plans to scale the Bink business in 2022. Their individual expertise will significantly support accelerating our growth as we bring on our new banking partners in the UK as well as new markets like Australia. Through this, we give retailers a unique, highly cost-efficient and seamless way to connect with more customers, revolutionizing the loyalty market as we know it,” Mike Jordan, Bink’s CEO commented.
Payments giant Wordline recently announced the nomination of Gregory Lambertie as the Group’s new Chief Financial Officer.
