BNP Paribas AM Names Global Head of Digital Marketing

BNP Paribas Asset Management, the autonomous asset management business of BNP Paribas Group, announced this Monday that it has appointed a Global Head of Digital Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term - Hilda Tingle.

In the newly-created role, Tingle will be based in London and report to Roger Miners, the Chief Marketing Officer. Officially starting her role on January 7, 2019, she will be responsible for creating and executing the firm’s global digital marketing strategy.

As part of her role, she will create social media and digital campaigns. To achieve this, she will work closely with BNP Paribas Asset Management’s Digital team, as well as collaborate with the company’s regional marketing teams.

Commenting on the appointment, Roger Miners said: “Hilda Tingle has considerable experience of digital marketing across multiple channels and client segments within global financial organisations."

“Technological and regulatory developments are major influences on the changing way in which asset management companies engage with their clients and Hilda’s expertise in areas including marketing Automation Automation Automation is defined as the procedure of making an apparatus, a process, or a system to operate by mechanical or electronic devices that replace human labor. Additionally, automation is also sometimes referred to as mechanization or robotization. For example, employees have many costly needs, including government regulations. However, robotic workers don’t need much other than some routine maintenance and the occasional bug fix for an equipment malfunction or software bug. There is no overtime Automation is defined as the procedure of making an apparatus, a process, or a system to operate by mechanical or electronic devices that replace human labor. Additionally, automation is also sometimes referred to as mechanization or robotization. For example, employees have many costly needs, including government regulations. However, robotic workers don’t need much other than some routine maintenance and the occasional bug fix for an equipment malfunction or software bug. There is no overtime Read this Term and digital strategy and transformation will be invaluable as BNP Paribas Asset Management continues to enhance its digital capability.“

Hilda Tingle brings 20 years of experience to BNP Paribas

Specifically, Tingle has more than two decades worth of experience in both asset management and digital-based roles. Most recently, she was employed as the Head of Digital Engagement at JPMorgan Private Bank, commencing the role in January 2017.

Prior to this position, Tingle worked at JPMorgan Asset Management. Here she worked for 12 years, joining in 2004, with her most recent role being the Head of Digital Marketing Operations after being promoted from her role as Global Business Manager (Marketing). She also held the position of Head of Client Communication EMEA.

Aside from JP Morgan, during her career Tingle also spent time at J. Walter Thompson, a marketing and advertising company. Here, she held two positions - Account Director and Senior Strategic Planner.