CAPEX.com Onboards Abdelhadi Laabi as Its New Chief Marketing Officer

CAPEX.com announced that it has onboarded Abdelhadi Laabi as its new Chief Marketing Officer, effective January 2022.

Finance Magnates recently learned from LinkedIn.com that Abdelhadi Laabi, a seasoned marketing professional with more than thirteen years of digital and multi-channel marketing experience, has been recruited by CAPEX.com, known as Key Way Markets Ltd, as its new Chief Marketing Officer.

Laabi brings a natural aptitude for strategy development and driving business growth through adept brand awareness. Also, he has a proven history of contributing to company growth and expansion. He will spearhead the marketing strategy and execution within the MENA region. Additionally, he will perform this alongside directing digital performance marketing by designing, implementing and reporting on campaigns for brand awareness and lead generation.

An Overview of Laabi’s Vocation

Prior to this announcement, Laabi served XTB online trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Read this Term as the Marketing Director from April 2021. Although the contract was short, he successfully uncovered insights and strategies to develop and implement marketing and branding strategies for the MENA region, among many other duties.

Before XTB, MultiBank Group benefitted from his experience after recruiting him as a Marketing Manager in September 2019. During this stint, he orchestrated comprehensive digital advertising, marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term and promotional activities as one part of his role.

Earlier, he served Marriott International as the Marketing Manager for almost four years. During this time, he boosted PR value by $2M through strategic innovation, specialized hotel messages, targeted influencer campaigns and other responsibilities.

While at Alpari Group, he fulfilled the role of Digital Marketing Manager in the Emirates from March 2014.

In the spring of 2009, he joined the ranks of Procter & Gamble as a Brand Operation Expert. He spent forty months with the company, establishing strategic marketing initiatives to support the internal sales team and enhance brand awareness for various products.

Additionally, he was the Founder of BRAMLE'Z, an entertainment band management, promotional campaigns, production and booking company.

Both at Imperial Tobacco and Nestlé he worked as a Marketing Intern between the months of January and March for 2007 and 2008, respectively.

Other News

In other related news, Andreas Lambrou recently joined Key Way Group, the parent company of broker Capex.com, as the Group Chief Financial Officer. Lambrou, a finance expert, is a well-experienced financial executive and has spent the last thirteen years of his career working in the finance and accounting departments of several companies.

Interestingly, just before Laabi transferred from XTB to CAPEX.com, Nadhir Ninouh reversed the switch from CAPEX.com to XTB as its new Marketing Director.