Christina Irakleous has left Axiance to join Cyprus-based FX Back Office as its new Chief Marketing Officer. She has already taken up the new role earlier this month.
There her role will be to develop and nurture the company’s digital marketing strategy, product marketing and PR activities.
Founded in 2016, services offered to forex brokers by FX Back Office include automated CMR, client and partnership solutions. It is targeting the crowded market with an all-in-one product suite. Such solutions help brokers to reduce their efforts in building in-house technologies and focus on business growth and optimization.
"I am thrilled to be joining such an experienced tech-oriented leadership team and even more excited about the new journey I am about to embark. Our product harmonizes advanced technology and industry expertise to offer an innovative all in one solution to Forex Brokers. You know that you have a winning product when the majority of your business is acquired through word of mouth!" Irakleous told Finance Magnates.
An Expert Marketer
Irakleous comes with a decade of work experience in marketing , spending most of her career in the trading industry and with some big brokerage brands.
Before joining FX Back Office, she was with Axiance, a new trading brand of the ICC Group, where she was a Senior Marketing Manager for more than a year. She helped the company in the early stages as it launched retail forex and CFDs brokerage services.
She started her career in October 2012 as a Marketing Director at Luminatio and later moved to KANALI 6, a Cypriot radio broadcast media. Her induction into the trading industry happened in Apr 2017 as she joined FXPRIMUS as a Marketing Administrator.
Later, she had a short six-month-long stint at XLMedia and spent time at Decentralized Vision (PumaPay), Dial Marketing Services and Bug Freak Media.
