CMC Markets Onboards Alicia Tan as APAC & Canada Marketing Head

Global brokerage CMC Markets has re-hired and appointed Alicia Tan as the Head of Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term of the APAC and Canadian region. She already joined the brokerage at the end of last month and is based in Sydney, Australia.

“Wow what a whirlwind! Excited to announce that I'm back at CMC Markets APAC & Canada and heading up the amazing regional marketing team,” Tan wrote on a Linkedin post. “It's only day 3 and already I'm blown away with the brilliant work the team is doing, can't wait to get stuck in!”

This is her second tenure with the Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term and CFDs brokerage as she previously spent almost five years with the company in various marketing roles. Then, she joined the Sydney office of the broker as a Stockbroking Marketing Executive and climbed up the ranks to part as a Senior Marketing Manager, APAC & CA in May 2019.

She joined CMC Markets recently after spending over a year at the food-tech platform, Foodbomb as a Senior Marketing Manager.

“It was bittersweet saying goodbye to the Foodbomb family,” she added.

Tan is a business graduate with a marketing major from the University of Technology, Sydney. She started her professional career in marketing at Chartered Accountants Australia and New Zealand, spending almost four years with the organization.

Targeting APAC

Headquartered and listed in London, CMC has a significant presence in the Asia-Pacific region. Earlier this year, the broker inked a sponsorship deal with the New Zealand professional Rugby Union team, The Blues for the 2021 and 2022 Sky Super Rugby seasons to enhance brand recognition in the region.