Coinbase Picks Former Facebook Marketing Executive as Its New CMO

Coinbase, the largest US-based cryptocurrency Exchange Exchange An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv Read this Term, has announced on Thursday that it hired Kate Rouch as its new Chief Marketing Officer. According to a blog post, she will lead Coinbase’s efforts to expand its global brand reach and the product and performance marketing tasks within the company.

The appointment of Rouch implies bringing a former Facebook high-level employee to the exchange's staff, where she served as Global Head of Brand and Product Marketing for Instagram, WhatsApp, Messenger, Facebook app, Public Affairs and the Facebook company itself. During her tenure at the social network giant, Rouch and her marketing teams received several awards globally.

“Kate’s experience at a company with the scale and impact of Facebook will be invaluable as we continue building our brand, growing our teams and working to bring millions more people into the cryptoeconomy,” Emilie Choi, President and COO of the US-listed crypto exchange commented on the recent hiring. According to her LinkedIn profile, she earned a Bachelor of Arts in History and Literature with high honors at Harvard University.

Company Keeps Expanding Globally

Prior to her role at Facebook, the new Coinbase’s CMO served as a consultant at The Bridgespan Group for over four years. “I am so inspired by what I’ve learned about crypto and the vast ecosystem it is helping to usher forth. At its core, Coinbase is about creating more economic freedom for people. It is a mission I feel passionately about. I can’t wait to get started helping to introduce millions more people to the benefits of crypto,” Rouch stated.

A week ago, Coinbase announced through its CEO, Brian Armstrong, that it would purchase $500 million in Cryptocurrencies Cryptocurrencies By using cryptography, virtual currencies, known as cryptocurrencies, are nearly counterfeit-proof digital currencies that are built on blockchain technology. Comprised of decentralized networks, blockchain technology is not overseen by a central authority.Therefore, cryptocurrencies function in a decentralized nature which theoretically makes them immune to government interference. The term, cryptocurrency derives from the origin of the encryption techniques that are employed to secure the netw By using cryptography, virtual currencies, known as cryptocurrencies, are nearly counterfeit-proof digital currencies that are built on blockchain technology. Comprised of decentralized networks, blockchain technology is not overseen by a central authority.Therefore, cryptocurrencies function in a decentralized nature which theoretically makes them immune to government interference. The term, cryptocurrency derives from the origin of the encryption techniques that are employed to secure the netw Read this Term and will additionally allocate 10 percent of its quarterly net income for future investments in digital assets. The crypto exchange went public earlier this year and is now aggressively expanding its global presence.