Fintech platform Deko recently announced the expansion of its team with the appointment of Melanie Vala as the Chief Commercial Officer (CCO). In her new role, Vala will drive the company’s growth strategy.
Vala has a broad range of experience in the fintech sector. She has joined the company from Splitit, where she worked as the Chief Commercial Officer. Previously, she spent more than two years at the payment giant, PayPal. Additionally, she held leadership roles at prominent companies like Prospa and Intuit.
"The payments sector has seen incredible innovation in recent years. I believe that Deko’s unique offering will be a driving force in the next phase of BNPL’s evolution. The company is primed for explosive growth, and Deko is investing across the organization to realize this exciting market opportunity,” Vala commented.
“In the past, I’ve very much enjoyed the experience of working in the dynamic and agile environment of businesses with high growth potential. It is clear that Deko has truly visionary leadership that has both the customer and innovation at its heart. I’m excited to join the talented team and support merchants as we enter a new era of retail finance,” she added.
Fintech Adoption
In the recent announcement, Deko highlighted the growing global adoption of technology-driven financial tools for payments. The firm noted that merchants and customers are seeking to adopt Buy Now Pay Later solutions. Mike Dawson, the Chief Executive Officer at Deko, mentioned that Vala’s expertise will be instrumental in Deko’s next phase of growth.
“Melanie will provide invaluable expertise as she guides Deko into its next phase of growth, building upon her extensive global experience across the fintech and payments sector. I am very much looking forward to working with her as Deko expands its operations. It is a challenging time for the retail industry, and I am certain that Melanie’s unparalleled leadership and commercial skills will drive Deko’s ability to help more merchants to convert maximum sales,” Dawson said.
