Dipti Kachru Joins Broadridge as Global Chief Marketing Officer

Broadridge Financial Solutions, a prominent international financial technology firm, announced the appointment of Dipti Kachru, the former CMO at JPMorgan’s Wealth Management division, today as the company's new global Chief Marketing Officer.

Dipti’s appointment will take effect from 18 January 2022. As the global Chief Marketing Officer, she will take care of the company's overall marketing strategy, including its branding, product positioning, lead generation and thought leadership. Broadridge aims to take advantage of Dipti’s extensive experience in the global financial sector to enhance its client relationships.

The newly selected global CMO previously worked for leading financial institutions, like JPMorgan and OppenheimerFunds (now Invesco). During her time at OppenheimerFunds (Invesco), she worked in different positions including Assistant Vice President of Consumer Marketing.

"Dipti is a modern, client-centric marketer with significant experience in financial services," said Chris Perry, President of Broadridge. "Her proven expertise in strategic marketing and digital transformation will further enable us to scale our business, enhance our offerings and elevate our reputation in the marketplace, leveraging both her wealth and asset management/funds experience. We are also thrilled to welcome a purpose-driven leader who is deeply committed to developing talent and making our industry more inclusive."

Dipti will be reporting to Chris Perry. Additionally, the newly appointed global CMO of Broadridge will be a part of the company’s Executive Leadership team. She will be based in New York.

Dipti’s Career

After receiving her Master's degree of Science in Strategic Communications from Columbia University, Dipti worked in the global corporate sector with different prominent organizations and acquired key skills related to consumer and wholesale marketing.

"Broadridge is an industry-leading fintech with outsized impact across the entire financial services ecosystem, and I look forward to contributing to the momentum that is propelling the company and the industry forward. In addition to the business opportunity, I am inspired by the leadership team and company culture, especially its focus on corporate governance, driving digital transformation and making a difference for clients, investors, associates and their communities,” Dipti commented.