One of the leading global financial services providers, Equiti Group announced the appointment of Benjamin Susanna, the former Sales and Retention Manager at OANDA, as its new Head of Client Retention, today.
Susanna will now use Equiti’s Global Market Research, Data Science and Regional Client Service department’s data and findings to develop a strong understanding of the company’s clients. Moreover, the newly appointed Head of Client Retention will use the information to form region-specific engagement initiatives.
During his time at OANDA, Susanna led the sales and client retention teams across key markets. Through the latest appointment, Equiti aims to provide an exceptional experience to clients.
“Equiti Group’s commitment to give best-in-breed customer service to our clients has led to record group trading volumes in 2021. Benjamin's experience in client retention across some of the most competitive markets around the world will ensure our clients continue to have an exceptional experience with us this year and beyond,” Brian Myers, the CEO of Equiti Brokerage and Head of Africa for Equiti Group, commented.
Expansion of Team
In the last few months, Equiti Group has hired executives across different departments to provide a superior experience for its customers. Earlier this month, Gaurang Desai, the former Chief Executive Officer at the Dubai Gold and Commodities Exchange (DGCX Group), joined Equiti as the company’s Managing Director of Strategy. In a recent interview with Finance Magnates, Iskandar Najjar, the CEO of Equiti Group, mentioned that the company is planning to launch new products in 2022.
Commenting on his appointment, Susanna, said: “I gravitated towards Equiti because I saw an honest and forward-thinking company which puts relationships and a client’s trust in a broker first and foremost. My biggest motivation for joining Equiti is engaging clients with a broker that truly cares and deserves their business. Every client is highly valued at Equiti, and I’m very excited at the opportunity to develop a client engagement and retention strategy that will allow our clients to feel like VIPs.”
