Equiti Group, a leading global financial services provider, recently announced the appointment of Waleed Saleh, an industry veteran with more than 20 years of experience in market research, as its Global Head of Market Research.
In an official announcement shared with Finance Magnates, Equiti mentioned that its new Market Research unit has been established to facilitate the company’s global growth and expansion initiatives. In his new role, Saleh will collaborate with different entities of Equiti Group to conduct efficient market research into new markets.
Equiti aims to utilize the extensive experience of Saleh to understand market trends and the needs of the company’s existing and potential clients.
Commenting on the recent appointment, Iskandar Najjar, CEO of Equiti Group, said: “A client-driven approach is a key to delivering insights that reflect the state of the local markets. Understanding the needs and experiences of local markets will help our development, product and technology teams drive the design of new innovations and customize our global product offerings to make them locally relevant. This will give Equiti a leading advantage in new markets, and importantly, provide a superior experience for our clients.”
“Innovation with our local partners is key to the provision of relevant localized product offerings, systems, payment methods, service and client support, as well as using local channels of communication. With Waleed’s vast market research experience, and a global reputation for being an innovative and thorough market researcher, we are very pleased to have him lead this critical new function at Equiti Group,” Najjar added.
The latest announcement from Equiti came nearly three weeks after the financial services provider announced the appointment of Chantelle Johnson as Group Chief Marketing Officer.
Profile of Saleh
The newly appointed Global Head of Market Research previously worked in different countries and regions across the world, including in Europe, the US, the UK and the Middle East. During his professional career, Saleh worked as MENA Practice Head for Market Vision Research and Vice President for C + R Research in the US.
“I am thrilled at the opportunity to lead Equiti’s market research at this exciting time in the company’s growth as it steps up to the next stage of its global expansion strategy. I will be building on the existing high levels of trust and credibility associated with the Equiti brand, which was reflected in a preliminary market research study conducted in Q1 2021. The study involved over 300 quantitative CATI interviews with current and prospective clients. I’m looking forward to growing this function over time and consider myself fortunate to be working with some of the best experts and people in the industry,” Saleh said.
