The cryptocurrency arm of Trading Platform eToro has appointed Tomer Niv as business development manager.
Niv is joining eToroX after serving the Israeli cryptocurrency exchange Bits of Gold for more than a year and a half as its chief growth officer. There he worked across multiple departments, including business development, marketing, and sales, according to his Linkedin profile. He also led the exchange’s marketing campaigns across various platforms.
"I joined eToroX to strengthen business relations with various stakeholders in the crypto ecosystem, including investors, traders, market makers, financial institutions and more," Niv told Finance Magnates.
"I'm looking forward to working with the talented team at eToroX in order to create a transparent and innovative exchange that will serve clients worldwide. In the past year and a half, I led the business development, marketing and sales efforts of Bits of Gold, an Israeli cryptocurrency brokerage firm."
Prior to the digital asset exchange, he spent around a year as a business development manager at Gideon Fisher & Co. where he managed the law firm's marketing strategies and campaigns including public relations, event production, and branding.
Expanding Reach on Crypto Market
Niv’s appointment came at a time when eToro is expanding its reach in the digital asset business. The company has recently acquired Danish blockchain company Firmo Network to accelerate the growth of its tokenized assets offerings.
The Israel-based trading platform also onboard all the former employees of Firmo, and, as Finance Magnates reported yesterday, it has appointed the Danish firm’s ex-CEO Omri Ross as its Chief Blockchain Scientist.
Launched in 2007, eToro has marked its dominance in the social trading industry over the years and has started offering crypto trading services with the boom in the sector. In total, the platform provides trading options with 15 digital currencies including Bitcoin, Ethereum, Bitcoin Cash, Ripple, EOS, and Tron, which is the latest addition in the list.
Last year, eToroX received a license from Gibraltar to operate a Blockchain -based business in the region and also unveiled its own proprietary cryptocurrency wallet.
