Ex-Apple Vice President, Ron Johnson, Launches Startup, Enjoy

Former Apple retail maven, Ron Johnson has pioneered a new Startup Startup A company operating within its first stage of investing is known as a startup. While startups may give the impression that the company must be new, that is not always the case.Many companies can have this designation after nearly three years of existence. Typically, a company exits the startup status after a period between 3 to 5 years or after successful funding rounds where capital is acquired. Startups tend to derive out of the belief that there is a demand for a service or product which is c A company operating within its first stage of investing is known as a startup. While startups may give the impression that the company must be new, that is not always the case.Many companies can have this designation after nearly three years of existence. Typically, a company exits the startup status after a period between 3 to 5 years or after successful funding rounds where capital is acquired. Startups tend to derive out of the belief that there is a demand for a service or product which is c Read this Term company, tapped Enjoy, which helps streamline customers’ buying, according to a Tech Times report.

Having originally joined Apple back in 2000, Mr. Johnson served as the technology giant’s Vice President of Retail Operations. More recently, he worked as the CEO of US retailer J.C. Penny.

His latest initiative, Enjoy, is a new startup firm that is designed to implement a level of touch to a customer's buying experience. Per his vision, customers who purchase online products will be afforded expert-guided tutorials on the acquired device, at no extra charge.

Enjoy has been over two years in the making, with Mr. Johnson recruiting people for his new project since 2013. According to Mr. Johnson in a recent statement on the launch, "The key was hiring people who just love to help people," says Johnson. "From here, we'll just take it one customer at a time."