Exclusive: IC Markets Promotes Andrea Faleburle to Head of Marketing

IC Markets, an Australian-based online retail forex and contract for difference (CFD) broker has promoted Andrea Faleburle to Head of Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term, Finance Magnates has learned exclusively.

After having worked for the Aussie broker for more than two years, joining at the beginning of 2018 as Head of Digital Marketing, Faleburle has been overseeing the global marketing operations at IC Markets since November of last year, but officially accepted the role of Head of Marketing last week, he told Finance Magnates.

In his new role, Faleburle will be in charge of the marketing team across the broker’s offices and his main responsibility will be to facilitate their job. In recent months, the marketing team has increased its numbers and skillsets.

IC Markets to expand reach across marketing channels

This will allow the company to work on multiple projects and expand its reach across several different marketing channels. The firm also plans to experiment more in terms of content and value offered to its clients.

Speaking to Finance Magnates on his new role, Faleburle said: "I have been with IC Markets for two and half years now, and despite the spectacular growth I have witnessed, the most gratifying aspect of my work has been the amazing response we constantly had from our traders.

“As a marketer, when all your marketing messages align perfectly with the internal culture, the level of service offered, and overall the product you are promoting, you know you are part of something unique. When I was offered the position, besides being honoured, it came very naturally to me to accept it, and now I am looking forward to all the exciting projects ahead of us."

Faleburle has been working in the marketing field for more than a decade, commencing his career in the industry back in 2008. During this time, he has held a number of roles, such as Marketing Manager at Criniti's and Digital Marketing Consultant at Marketing 8 Fortune, among others.