Exclusive: MarketsPulse CEO Rachely Esman Stepping Down

Binary options provider and B2B markets specialist, MarketsPulse has experienced a shake-up in its executive management, with Chief Executive Officer (CEO) Rachely Esman stepping down.

Ms. Esman founded MarketsPulse in 2010, having operated as its acting CEO since then. Her background as developer includes several positions at Mamram, IDF's computing system unit. Despite the move, Ms. Esman will still serve as the company’s Chairman, where she will continue to be involved in the company's strategic direction and growth.

Assuming the void vacated by Ms. Esman will be Mickey Winitsky, who joined the firm in February in a Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term position.

MarketsPulse is a meaningful player in the field of technology providers for binary options brands. Working primarily in the Japanese market, it has managed to position itself as a high quality brand. In October the firm's Vice President of business development, Shay Hamama, departed after more than 3 years.

Mickey Winitsky was chosen to further strengthen the skills of our management with his vast experience in marketing operations

MarketsPulse is part of Jivy Group, an Israel based Startup Startup A company operating within its first stage of investing is known as a startup. While startups may give the impression that the company must be new, that is not always the case.Many companies can have this designation after nearly three years of existence. Typically, a company exits the startup status after a period between 3 to 5 years or after successful funding rounds where capital is acquired. Startups tend to derive out of the belief that there is a demand for a service or product which is c A company operating within its first stage of investing is known as a startup. While startups may give the impression that the company must be new, that is not always the case.Many companies can have this designation after nearly three years of existence. Typically, a company exits the startup status after a period between 3 to 5 years or after successful funding rounds where capital is acquired. Startups tend to derive out of the belief that there is a demand for a service or product which is c Read this Term incubator operating since 2004. The group boasts more than 30 established start-ups and 10 more in different phases of development, most of which offering financial technology and gaming solutions.

According to Ms. Esman in a recent statement to Finance Magnates, “In light of MarketsPulse significant growth, our board has decided to strengthen the MarketsPulse management to support its current and future progress. Earlier this year we had a new member join our management team, Mickey Winitsky – Mickey was strategically chosen to further strengthen the skills of our management with his vast experience in marketing operations.”

Earlier this year, Finance Magnates interviewed Ms. Esman for her in-depth look into the company's 2015 developments and new MPGold offering. She also explained the company’s recent foray into China and its success with Asian markets.

"I am honoured by MarketsPulse's decision to name me as Rachely's successor," Mr. Winitsky said to Finance Magnates. "Rachely has successfully lead MarketsPulse in its growth and recognition as a premium binary option solution provider and I look forward to using the company's experience and knowledge to execute our strategy for the next phase."