Finixio Onboards Tarek Aljneidi as MENA Regional Director

London-based Finixio, which operates a network of forex and crypto marketing websites, is strengthening its presence in the Middle East and the East African (MENA) region with the appointment of Tarek Aljneidi as its Regional Director.

“I’m happy to join Finixio, the fastest-growing fintech marketing company, as Regional Director. Looking forward to contributing to the company's growth in MENA!” Aljneidi wrote in a Linkedin post.

Finixo runs a network of more than 15 comparison brands that span personal finance, cryptocurrency, iGaming and the trading industry. In addition, the company is expanding its portfolio and acquired ForexCrunch last year for an unknown sum.

An Expert Marketer

Aljneidi is an expert marketer with almost a decade of experience. He spent the majority of his career working for several brokerages both in the forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term and crypto industry in marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term-centric roles.

He joined Finixio from AZ Intelligence, a London-based company he co-founded. He is still holding the position of Marketing Director there which he has held since February 2021, according to his Linkedin profile. Before that, he was a Marketing Manager at Exmo UK, a cryptocurrency exchange, for five months.

Aljneidi entered the industry in April 2013, working for Hantec Markets as a Relationship Manager. That was a Dubai-based role, where he spent the initial nine months of his career. Then, he moved to Admirals (then Admiral Markets) as a Senior Relationship Manager, which was a role he held for more than a year.

His experience in the MENA region continued by spending his time at ThinkMarkets from March 2015 to October 2015 as a Regional Sales Manager, another Dubai-based role. He again joined the Australia-headquartered broker in August 2018 as the Head of Performance Marketing, but that role was based in London and covered forex, shares, cryptocurrencies and CFDs.

In between his time at ThinkMarkets, Aljneidi was a Digital Marketing Manager at Investoo Group for a couple of years.