Former Merrill Lynch and Visa Europe Heads Join Bink Loyalty App

Former Chair of Merrill Lynch EMEA, Bob Wigley and Dr Steve Perry, the former Head of Visa Europe have joined Bink, a new loyalty app that links consumer card Payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term to loyalty schemes. The pair will take up the roles of Chairman and Non-Executive Board Director, respectively.

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Our first task is to execute the consumer launch of Bink’s revolutionary new service.

Bob Wigley and Dr Steve Perry take up their new board appointments with immediate effect and will work alongside Bink's Founders, Lee Clarke and Greg Gormley. They will also be supported by leading players in the retail, investment banking and payments industries. Bink has to date raised over $10 million via a number of private individuals and businesses.

Commenting on the appointment, Bob Wigley said, "I look forward to leading and working with the experienced team at Bink. Our first task is to execute the consumer launch of Bink’s revolutionary new service. Bink will breathe new life into retailers’ loyalty relationships with their customers. This will significantly improve customer experience and enable customers and retailers to get more out of their loyalty programs. It’s an extremely exciting move for what has become a stagnant industry."

Steve Perry added, “As a non-executive director of the board, I look forward to bringing some strategic insight to bear, insight that complements the wealth of knowledge already at Bink, to help propel the company towards the delivery of its future vision as we approach launch.”

Background

Bink provides an interactive platform which allows brands to reward and directly engage with their customers after they have linked their payment cards with their loyalty schemes.

The aim is to help revive dormant relationships and to provide brands with a deeper understanding of their customers spending habits and behaviours to develop an experience that interacts on a more personal and individually tailored level.