Gold-i Promotes Joy Li to the Position of Head of APAC

To enhance its presence in the APAC region, Gold-i announced today that the company has promoted Joy Li to the position of Head of APAC. In the new role, Li will be responsible for the growth of all Gold-i’s activities in the region, including Sales, Business Development, Support and Operations.

With a proven track record, Li joined Gold-i in 2018. She was later promoted to Head of Business Development in the Asia Pacific in 2019. In her new role, Li will report to Gold-i’s UK-based CCO, Mark Alvarez-Buylla.

Amid growing global presence, Gold-i has announced several management changes in the past few weeks. Last month, the company announced the appointment of David Hillier as Senior Sales Consultant. Additionally, Gold-i promoted Mark Alvarez-Buylla to Chief Commercial Officer.

Commenting on the appointment of Joy Li, Tom Higgins, CEO of Gold-i, said: “Joy is a real asset to the team and has an in-depth understanding of our company culture and the differing requirements of clients across the region. The Gold-i Bridge, Matrix and MAM are our signature products in the Asia Pacific, and Joy has played a major role in raising awareness of the benefits of these products to brokers of all sizes across the region. As demand for trading digital assets continues to rise, Joy will increasingly focus on our Crypto Switch 2.0 product, particularly in Hong Kong, Singapore, Japan and Korea where crypto trading is more widely accepted.”

APAC Region

According to Gold-i, APAC has been one of the best-performing regions for the company in the last few years. Through the extensive experience of Li in Hong Kong, Japan, Korea and Singapore, the company aims to develop new partnerships in the region.

“I am excited to be extending my role to managing the team’s goals and performance and also, with restrictions being lifted, to have the opportunity to travel across the region in order to attend more in-person events and network with potential clients. I also hope to spend some time in Australia, with a focus on growing our client base there amongst mature brokers as well as start-ups,” Li said.