Retail and institutional trading brokerage Hantec Markets has announced the appointment of Rajan Naik as its new Global Head of Marketing. In this role, Naik will be responsible for shaping the company's marketing vision, overseeing global strategies, and growing the Hantec Markets brand.

Hantec Markets Appoints Rajan Naik as Global Head of Marketing

The new Global Head of Marketing brings over 15 years of experience in the trading industry to Hantec Markets. He previously served as Head of Marketing at INFINOX for more than five years, where he led brand expansion and marketing initiatives while also heading the company's Dubai hub Hub A hub as its name suggests describes the center of activity or a focal point. In terms of finance, the term hub can refer to Hub and Spoke Trading or a liquidity hub. However, the terms are not interchangeable, but they do overlap. Hub and Spoke trading refer to a network that posts bids and offers for an asset and therefore creates a real market. For example, Hub and Spoke trading allow traders to see the other submissions and offers from other traders on the platform. This is a popular method A hub as its name suggests describes the center of activity or a focal point. In terms of finance, the term hub can refer to Hub and Spoke Trading or a liquidity hub. However, the terms are not interchangeable, but they do overlap. Hub and Spoke trading refer to a network that posts bids and offers for an asset and therefore creates a real market. For example, Hub and Spoke trading allow traders to see the other submissions and offers from other traders on the platform. This is a popular method Read this Term.

His prior experience includes management and advisory roles at trading education brands, including Lear to Trade and other brokerage firms, such as Financial Markets Online.

"We're thrilled to have Rajan join the team at Hantec Markets,” said Nader Nurmohamed, the company’s CEO. “His experience will be instrumental in bolstering our marketing efforts towards increasing market share, expanding our brand, and achieving strategic business milestones,"

Naik's appointment follows several recent additions to Hantec Markets' leadership team. Norayr Djerrahian, formerly the Head of Strategy and Innovation, has stepped up as Chief Strategy Officer, while Michael O'Sullivan, previously the Head of Technology, has moved into the role of Chief Technology Officer.

"It's an exciting time to be joining Hantec Markets as it looks to unlock the next phase of its growth trajectory,” stated Naik. “I look forward to working alongside the talented team here towards an expanded vision for growth by tapping into key marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term levers."

Move Towards Prop Trading

Staff changes at Hantec coincide with the establishment of a new brand, Hantec Trader, responsible for developing proprietary trading offerings. This aligns the company with an increasing number of FX/CFD brokers interested in the model used by retail prop firms, which are extremely popular among investors.

"The launch of Hantec Trader encompasses our goal of extending financial freedom and empowerment to a global audience by allowing a low-risk, low-cost way for individuals to participate in the global financial markets," commented Andrew Speakman, the Sales Director at Hantec Trader.

Besides Hantec, IC Markets, Axi, and OANDA have also launched their own brands, with Finance Magnates last month comparing their offerings in terms of challenges, the size of Funded accounts, and overall trading conditions.