We live in a media-orientated, sophisticated, highly technology-reliant world these days. Or do we?
There is a well-worn adage that those who dare, win, and in the case of this somewhat intriguing recruitment advertisement which was sighted in Cyprus, encouraging potential FX professionals to join FXTM, this notion is most certainly evident.
Captive Audience: FXTM Angles Unorthodox Recruitment Campaign
At Window Of Rival Firm
Quite how the effectiveness of this recruitment campaign will be measured could indeed be a conversation piece, when considering that being confronted with a young gentleman whose face is almost entirely obscured by a proliferation of adhesive notes may be equally dissuasive as it is intended to be persuasive.
Over and above this, perhaps the most outlandish facet of advertising ingenuity lies not with its content, but rather with its positioning, this photograph having been taken from within the offices of rival retail FX firm Easy Forex , therefore providing each employee of Easy Forex with this, er, tempting proposition every time eyes glance away from concentration on retail FX to glance at the otherwise sun-soaked Cyprus landscape.
Talk about dangling the carrot.
