Appital, a financial technology company focused on peer-to-peer price discovery and liquidity sourcing for asset managers, has announced the appointment of John Coules to its business development team.

John Coules Joins Appital

Coules brings a wealth of expertise to Appital, having spent the last 17 years as a pan-European equities sales trader at HSBC and 13 years at Lehman Brothers before that. His understanding of equity markets and extensive network of institutional investor relationships across the UK and Europe will be invaluable as Appital continues its global expansion.

The seasoned sales trader with over thirty years of experience joins Appital at a time when the company is experiencing substantial growth. Since the launch of its Appital Insights platform in September 2023, the company has reached $4 billion of buy-side liquidity. After three months of operation, it reached its first milestone of $2 billion.

"John's experience will be invaluable as we continue our global expansion,” Brian Guckian, the Chief Business Development Officer at Appital, welcomed Coules to the team.

Coules, in turn, noted that "Appital's peer-to-peer price discovery and liquidity -sourcing technology is truly unique and redefines how buy-side firms engage to unlock latent liquidity."

The fintech technology is transforming how buy-side firms access liquidity and engage in the price discovery process. The company's platform allows asset managers to proactively source cross-border liquidity and interact with natural liquidity across a wide range of equities , from large-cap stocks to highly illiquid small and mid-cap securities.

Appital Insights

Since the launch of Appital Insights in Q4 2023, more than 40 asset managers with over $15 trillion in assets under management (AUM) have signed up, with an additional 60+ firms in the onboarding process representing a further $30 trillion in AUM.

The platform enables buy-side institutions to assess the viability of executing larger orders without alerting the market. It also empowers traders and portfolio managers to gain exposure to relevant liquidity events that meet their specific criteria.

Last year, Appital also started a partnership with Virtu Financial’s Triton Execution Management System, integrating its book-building platform dubbed Appital Turquoise BookBuilder which was launched back in August 2022.