IG Group Appoints Katherine Whitton as Global Chief Marketing Officer

IG Group, which is listed and headquartered in London, announced on Thursday that it had appointed Katherine Whitton as its new Global Chief Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term Officer and a member of the executive committee. According to the press release, she will report to June Felix, the global IG Group CEO.

“I am delighted to join IG’s executive committee in this newly formed role and look forward to supporting the business’ long-term ambition. IG Group has evolved considerably over the last four decades, and I’m thrilled to join at such a pivotal period in the company’s history. I look forward to delivering marketing excellence at IG, driving the brand forward, and helping deliver innovative and inspiring experiences to our clients across the globe,” Whitton commented.

The new CMO of IG Group has over 30 years of experience in the marketing field. She was once named among the top 10 most effective marketers at Campaign magazine’s Power 100.

“Katherine’s track record in spurring growth and harnessing the power of technological innovation make her well placed to help further our growth trajectory. Her background in financial services and consumer brands will enhance our strategic vision and help us connect with and support our core stakeholders. We are excited to have her join our executive committee and share her deep knowledge and expertise with us,” Felix stated. The announcement notes that she will be based in London.

Recent Promotion of IG Group UK CEO

Last month, IG Group promoted Matt Macklin as the new Chief Executive Officer of the United Kingdom, Asia-Pacific and Emerging Markets. According to his LinkedIn profile, he is based in London and already assumed his new responsibilities earlier this month.

After spending more than three years as the broker’s UK Head, he was promoted from the role to the position of CEO. Macklin is an expert in the trading industry, especially Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term and CFDs, and has worked for almost two decades for multiple brokers. He has spent most of his professional career with IG.