Ilan Sterk Named as New CEO of Altshuler Shaham Horizon

Ilan Sterk, the former VP of Trading & Capital Markets at Orbs, has been announced as the new Chief Executive Officer of Altshuler Shaham Horizon. In a LinkedIn post announcing the move, Ilan Sterk described Altshuler as a firm that “provides investors access to innovations and exposure to digital assets in a secure, streamlined and easily accessible manner.”

Sterk brings nearly twenty years of financial services industry experience to the position, including several years of working in the Blockchain Blockchain Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned). In this sense, blockchain is immune to the manipulation of data, making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tamp Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned). In this sense, blockchain is immune to the manipulation of data, making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tamp Read this Term industry. Over this time period, Sterk says he has developed a wide-ranging skillset, including knowledge of trading, investments, back-office operations, Payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term and risk management, as well as developing crypto trading infrastructure, building crypto custody accounts and much more.

Plans for New Product Launches and the Expansion of Altshuler Shaham Horizons’ Digital Asset Offerings

In the LinkedIn post announcing the new position at Altshuler Shaham Horizon, Sterk said that he would be working to grow the company’s “Digital Asset business line.”

Sterk told Finance Magnates that as an “industry veteran in the digital asset market,” the plans to focus on growing Altshuler by “substantially growing the customer base, introducing digital assets offerings to the retail public and to institutional investors in Israel.”

In doing this, Sterk believes that the adoption of the service will expand to “a much larger group than the [pool of] select investors in this field today.”

“We plan to launch new products and innovations to expand the company offering for more functionality which should appeal to the public,” he said.

Sterk believes that there is a major need for these kinds of services because of difficulties that traders in the Israeli market currently face: “the purchase of digital assets in Israel is a complex process, and in many cases not safe and so not accessible to many customers,” he told Finance Magnates.

“Altshuler Shaham is a leading Israeli investment house and using Horizon’s services provides a simple one-stop-shop solution to purchasing digital assets,” he explained. “In addition, Horizon works with regulated solution providers and is a fully-regulated provider in Israel.”

“In Altshuler Shaham, I see the potential of future solutions forging together investments, payment solutions, digital assets as well as currencies,” he added.

Finance Magnates previously interviewed Ilan Sterk about research he had published on crypto market manipulation. To read the interview, click here.