IS Prime, which is a part of ISAM Capital Markets Group, announced on Wednesday the appointment of Ben Robinson as the Head of Marketing. It is a newly created role in the company.
Robinson, at IS Prime, will be responsible for its marketing and brand strategy. Additionally, he will focus on the firm’s global communications, events and digital marketing to raise its profile in the industry.
“Ben brings significant marketing expertise and extensive industry knowledge to IS Prime, and we are thrilled he has chosen to join our firm,” said Raj Sitlani, the Managing Director at ISAM Capital Markets. Robinson will directly report to Sitlani.
“This is a newly created role, our first in-house marketing position, reflecting the growth of the firm and our ongoing commitment to investing in the best people in our industry across all functions.”
An Experienced Marketer
Robinson brings over a decade of marketing experience to his new role at IS Prime. He joined the company from Finalto, where he was the Head of Marketing and Digital over the last three years.
In addition, his other work experience was around marketing, but outside the finance industry. Some of the companies where he worked were Zellis, Jessops Europe, Robert Walters and CASIO Electronics. He has hands-on experience in managing both B2B and B2C marketing.
“IS Prime is a global market leader, and it is great to join such a dynamic and driven business. I am looking forward to bringing my expertise and experience to this role and building a progressive, best-in-class marketing function that provides tangible value to the company,” Robinson said in a statement.
Earlier, IS Prime revealed that it ended fiscal 2021 with a turnover of £37.9 million. Its operating profits took a hit due to increased expenditure on infrastructure and came in at £10.1 million.
