According to a press release shared with Finance Magnates, James Baxter, the former Senior Director for New Sales at Eze Software Group, has been chosen by LiquidityBook, a leading provider of cloud-native buy- and sell-side trading solutions, to be its new Head of Global Buy-Side Sales.
Baxter will take on the responsibility of generating sales within the firm’s buy-side vertical. He will report directly to Kevin Samuel the current CEO and will be located in New York.
Baxter also intends to drive sales efforts for LBX Buy-Side , LiquidityBook’s cloud-based POEMS (portfolio, order and execution management system). Currently, this meets the requirements of investment managers through comprehensive functionality, flexible architecture, robust client service and an intuitive business model. Further, he plans to be instrumental in assisting the firm to successfully steer its growth strategy.
A Glance at Baxter’s Vocational Background
Before this announcement by LiquidityBook, Eze Software Group sourced Baxter as a Senior Director of New Sales. During these eight years, he led a sizable team and managed the company’s hedge fund sales for North America, according to his LinkedIn profile.
Earlier in June 2010, he joined Morgan Stanley Wealth Management as part of its Alternative Investments Group. During his three year stint, he triumphed and accomplished numerous objectives required of his role.
The earliest known position that Baxter has taken on was in Sales for Gain Capital from April 2007.
Moreover, he has in his possession a B.A. in Communications from Villanova University. At his place of learning, he played Division I baseball and was chosen for the 2005 MLB Amateur Draft Thus, he spent time with the Boston Red Sox and New York Mets.
Propelling LiquidityBook to New Heights in 2022
Commenting on the new hire, Samuel said: “We are thrilled to add James to our leadership team, especially amid our global expansion and the buy side’s continued need for modern solutions that enable them to trade efficiently. With his exceptional track record and valuable knowledge of legacy systems and the pain points they cause, he will play a significant part in propelling LiquidityBook to new heights in the coming year.”
“I am excited about not only the team I will be working with at LiquidityBook but also the product they have built. With its modular technology and client-centric approach, there is no question LiquidityBook is a disruptor in the trading technology space. The firm is poised for rapid growth, and I greatly look forward to helping it continue its mission in markets around the globe,” Baxter said.
