London-Based Appital Grows Management Team

Appital today announced two strategic appointments to its growing management team. Brian Guckian will join as chief business development officer and Philipp Eberle as head of strategy.

The firm said that both hires would support Appital's mission to bring technological innovation and automation to equity capital markets.

Appital is set to unlock and uncover Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term for investors, enabling buy-side firms to execute large volumes, often in excess of five days of Average Day Volume (ADV), with minimal market impact or risk of price erosion, according to its announcement.

Adding experience

Brian Guckian brings 25 years of experience working in the financial services industry to his new role.

He was head of sales and trading for SEB before moving into capital introduction, VC deal origination and Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term before.

In his new position as chief business development officer, Guckian will introduce Appital's capabilities to buy-side clients, advisory firms, and eventually corporate entities, allowing them to gain greater exposure to deal flow and execution opportunities.

Phillip Eberle has worked extensively across the full life cycle of the equity offering process, from origination and syndication to advisory at financial institutions in London.

Prior to joining Appital, Eberle was vice president at Barclays' ECM team, covering clients in the DACH and Nordic regions. He also worked with Nomura, SEB, and STJ Advisors.

Central to his new role will be working alongside Appital's CEO and CTO to deliver on the current growth and platform development plans as well as to drive the product development and 'route to market' strategy for future platform functionality.

Scaling up business

"I am thrilled to welcome Brian and Philip to the Appital management team. Their industry insights and equity capital markets expertise are invaluable as we scale up our business and implement our vision: to bring technological innovation, automation and transparency to equity capital markets and unlock liquidity for investors," Mark Badyra, CEO of Appital, said.

Badyra is an experienced capital markets professional. Prior to launching Appital, Badyra worked with the UBS Equity Capital Markets syndicate desk, successfully placing multiple IPOS and follow-on transactions across sectors. He began his career at Bank of America as a foreign exchange analyst before moving to debt capital markets.

The Appital platform will allow buy-side firms to gain greater exposure to deal flow opportunities they have not been able to access before, helping portfolio managers and heads of trading build a comprehensive picture of liquidity, including highly illiquid, small and mid-cap stocks, the company explained.

Making Appital's capabilities available to the wider buy-side community

"I am delighted to join Appital at such an exciting time for the business. There is a clear need in the equity capital market space to access deal flow opportunities and I look forward to working with the Appital team to make our capabilities available to the wider buy-side community," Guckian noted.

"Having first hand experience in running an ECM team at Barclays, I am excited to join Appital and fully support their goal to make the equity capital market more transparent and efficient for investors and participants alike. Technology and automation have radically changed almost every aspect of the trading lifecycle, yet ECM desks have remained largely untouched. It is time for this to change," Eberle added.