On Tuesday, Kraken, a major cryptocurrency exchange, said that it had appointed Mayur Gupta as its new Chief Marketing Officer. According to the press release, Gupta will lead the crypto firm’s brand, product and growth marketing efforts ‘to advance the company’s mission and become the crypto platform of choice for consumers, creators and professional investors’.
The former USA Today executive joins Kraken from Gannett, where he led the transformation of the company from an advertising-led media company to a subscription-led content platform that is obsessed with user value. Previously, Gupta held key marketing and growth leadership positions at Freshly, Spotify, Healthgrades, Kimberly-Clark and SapientNitro.
He led both Spotify’s free and premium product expansions as the Global VP for Growth and Marketing. As part of this role, he was responsible for performance, retention, and product marketing, as well as data science and analytics . Over the course of his career, Gupta has been recognized for his contributions to the marketing field by Forbes, Harvard Business Review (HBR), The Economist and other prestigious publications.
CEO's Statement
“Mayur is the perfect candidate to help Kraken lead the industry as the most trusted brand in crypto. As a developer at heart, Mayur understands the value of a product-focused organization. As a seasoned growth strategist, Mayur brings a data-driven understanding to each stage of the client journey. Mayur’s appointment marks an important milestone in Kraken’s mission to accelerate the global adoption of bitcoin and Web3,” Jesse Powell, the CEO and Co-Founder of Kraken, commented.
“What Kraken has built is truly unique and incredibly valuable. It is by far the most respected brand in a sector on the verge of mainstream adoption. It is a company that stays true to its values and is driven by its mission to create financial freedom for all. I’m both thrilled and grateful to join the team’s journey to ensure the world understands crypto’s true value proposition and the impact it can have on human life,” Gupta noted.
Recently, Finance Magnates reported that Kraken hired Carrie Dolan as its new Chief Financial Officer.
