Exclusive: Morten Fillipsen Joins Mediagroup Worldwide to Increase Asian Presence

FX veteran Morten Fillipsen, formerly of Juno Markets and Saxo Bank, has joined the Swiss-based Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term agency Mediagroup Worldwide as Partner and Head of Asia.

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Mediagroup has a long history of working with brokers in the FX industry, and the addition of Mr. Fillipsen is a clear sign of the firm's intention to strengthen its position in this space, as well as increasing its Asian presence.

Mr. Fillipsen will be based in Hong Kong and lead the firm’s office there. His main tasks are to consult clients regarding their China/Asia marketing approach, to offer China/Asia specific marketing services such as media-buying, SEO, design and production, and to work with local Asian firms that are looking to expand outside of Asia.

Mr. Fillipsen brings with him almost a decade’s worth of experience from sales and marketing in the Online Trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Read this Term business, with nearly 8 years at Saxo Bank in roles including Head of Private Business and Head of China region.

Mr. Fillipsen commented on his move, “I have known, and worked with Mediagroup Worldwide for nearly 10 years, and know of no one better suited to help brokers in their marketing approach globally. I aim to bring some Asia specific knowledge to the table, along with an in-depth understanding of how a broker’s ‘commercial funnel’ works and how to optimize it.”

Mediagroup has been an active participant in the retail FX market. Bart Burggraaf, Partner, Mediagroup Worldwide, a regular Finance Magnates contributor will hold a seminar entitled, “You’re a Marketing Organisation, not a Financial Services firm” at the Finance Magnates London Summit 14 - 15 November 2016.