OANDA Poaches Ella Hacer Gumus from Rival GAIN Capital

Retail Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term brokerage, OANDA has appointed Ella Hacer Gumus as its new senior affiliate Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term manager. She joined the brokerage from rival brokerage GAIN Capital.

According to her Linkedin profile, Gumus joined OANDA earlier this month, after spending years in the marketing teams of several brokerages, mostly strategizing their affiliate marketing programs.

Prior to her new role at OANDA, she was the global affiliate marketing manager at GAIN Capital, and she parted after spending almost three years with the broker.

Additionally, she handled affiliate marketing for London-based Core Spreads and online gambling and casinos operator, GVC Group.

She had started her career in 2002 as a financial advisor with Aviva and later switched to marketing roles after the completion of her studies and completed a masters in the field from Kingston University.

OANDA vs GAIN Capital

Moreover, Gumus’ appointment at OANDA is interesting given the broker’s ongoing fight with GAIN Capital, her previous employer.

OANDA filed a patent infringement lawsuit against GAIN Capital earlier this year for violating its patented technologies, namely, US Patent Nos. 7,146,336 (‘the ’366 patent’) and 8,392,311 (‘the ’311 patent’).

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“Defendants have infringed one or more claims of the ʼ336 Patent by making, using, selling, offering for sale, or selling products and/or services that meet each of the limitations of one or more claims of the ʼ336 Patent,” OANDA claimed.

In the legal tussle between the two brokers, GAIN moved to the court requesting a stay order and later pushed for a CBM review as it believes that “90%+ likelihood of unpatentability.”