REDI Holdings Adds New EMEA Sales Head, Michael Lax

Independent technology provider REDI Holdings, has just appointed the appointment of Michael Lax as Head of Europe, Middle East and Africa (EMEA) Sales, part of a bid to fortify Buy-Side Buy-Side The buy-side is comprised of firms in the financial industry that purchase securities and are accompanied by account investment managers, pension funds, and hedge funds.The buy-side is composed of those that buy and invest large sums of securities with the intention of generating a lucrative return or have their funds managed. The Buy-Side ExplainedIn terms of Wall Street, the buy-side includes investment institutions that purchase securities, stocks, or other financial instruments with the aim The buy-side is comprised of firms in the financial industry that purchase securities and are accompanied by account investment managers, pension funds, and hedge funds.The buy-side is composed of those that buy and invest large sums of securities with the intention of generating a lucrative return or have their funds managed. The Buy-Side ExplainedIn terms of Wall Street, the buy-side includes investment institutions that purchase securities, stocks, or other financial instruments with the aim Read this Term operations.

Mr. Lax will now be responsible for managing all sales and business development ambitions with both buy-side clients and Sell-Side Sell-Side Those in the financial industry involved with the production, marketing, and the sale of bonds, forex, stocks, and other financial instruments constitute the sell-side.Products and services produced by the sell-side are geared towards those who on the buy-side. You can think of the sell-side and buy-side like a coin, you cannot have one side without the other. The sell-side is comprised of individuals, firms, fintech companies, and market makers, who are responsible for providing liquidity in th Those in the financial industry involved with the production, marketing, and the sale of bonds, forex, stocks, and other financial instruments constitute the sell-side.Products and services produced by the sell-side are geared towards those who on the buy-side. You can think of the sell-side and buy-side like a coin, you cannot have one side without the other. The sell-side is comprised of individuals, firms, fintech companies, and market makers, who are responsible for providing liquidity in th Read this Term partners in the EMEA region. He joins REDI from Thomson Reuters, where he headed EMEA sales for the group’s Autex platform. Mr. Lax also has senior level experience at the UK’s Turquoise sales team and Barclays.

According to Sean Sullivan, Global Head of Sales & Marketing at REDI in a recent statement on the appointment, "Regulatory forces and the general trend towards electronification, particularly in the derivatives markets, are driving a seismic shift for the trading community across EMEA. The buy-side requires partners who can help them not only survive but thrive amid this transformation. Given his background, expertise and insights, we expect Mike will be an ideal resource for our clients throughout the region.”

"REDIPlus has been an industry-leading EMS for the better part of 20 years, and with nearly 125 brokers now available through the platform globally its value proposition has never been greater. REDI has experienced tremendous growth since becoming an independent firm in 2013, and I'm extremely excited to join the team in London to help deliver on the promise the spinoff provides," added Mr. Lax in an accompanying statement.