BUX, a Dutch brokerage, announced the appointment of Salim Sebbata as the new Chief Executive Officer (CEO) of its United Kingdom business on Monday. He will replace Yorick Naeff, who is also the CEO of BUX.
At BUX, Sebbata will oversee the general operations of the Dutch firm in the UK. Further, he will manage the trading, treasury, client administration and Compliance services that provide B2B investment solutions for introductory brokers and internationally affiliated agencies.
Commenting on his new role, Sebbata said: “BUX has a leading role in shaping the future of how people invest. Brokers have to adapt to the needs of the new generation, and BUX has a unique understanding of the needs of this generation.”
“Doing good for clients has always been at the forefront of how I saw my role in the world of online brokerage. A big part of what appeals to me about BUX is that they work according to the philosophy that the customer always succeeds.”
Bringing over 25 Years of Experience
Sebbata is a financial services industry veteran and brings years of experience to his new role at BUX. He joined the Dutch broker after his tenure at Trade.com where he was the Head of Business Development for a year.
He spent most of his professional career in the Middle East and held several executive roles for companies with operations in the region. Before Trade.com, he was a Senior Executive Officer at Finor Capital, based in Abu Dhabi. Additionally, he spent a couple of years as the Head of Middle East at CMC Markets and spent significant time at Mubasher Global and E*TRADE Financial.
His appointment at BUX came at a time when the broker is expanding aggressively across Europe. Moreover, it raised $80 million earlier this year and onboarded a new Chief Executive Officer, Mark Lamers.
“Salim is an expert in our industry and brings valuable experience in key areas for BUX, including new business launches and global expansion,” Naeff said.
“BUX continues to focus on international expansion, and Salim's background will be invaluable as we continue our mission to make investing accessible to a new generation in Europe and beyond.”
