Saxo Bank Taps Arnoud Rozendaal as CXO, Succeeding Philip Wegloop

Saxo Bank has made a new senior appointment to its team, appointing Arnoud Rozendaal as its newest Chief Experience Officer (CXO) with immediate effect. He succeeds Philip Wegloop after nearly two years in the role.

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Philip Wegloop parted ways with Saxo Bank earlier this month. Mr. Wegloop was originally appointed to the newly created role back in 2015. During his time with Saxo Bank he was responsible for the group’s global user experience across the value chain including Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term, digital, PR and external communications and competitive intelligence.

In this capacity he also helped lead a digital marketing transformation as well as a team of consultants globally that helped initiate Saxo Bank’s digitalization of onboarding processes. He also introduced a new Content Managing System, whilst performing a range of other functions with the group during his time in the role.

Mr. Rozendaal is a former tech entrepreneur who has driven several online marketing and sales transformations for leading European e-commerce and classified websites. He joins the group with a strong base of knowledge in online marketing optimization and digital growth strategies.

Previous roles include positions as a Digital Consultant at McKinsey & Company for nearly four years. He also co-founded tech Startup Startup A company operating within its first stage of investing is known as a startup. While startups may give the impression that the company must be new, that is not always the case.Many companies can have this designation after nearly three years of existence. Typically, a company exits the startup status after a period between 3 to 5 years or after successful funding rounds where capital is acquired. Startups tend to derive out of the belief that there is a demand for a service or product which is c A company operating within its first stage of investing is known as a startup. While startups may give the impression that the company must be new, that is not always the case.Many companies can have this designation after nearly three years of existence. Typically, a company exits the startup status after a period between 3 to 5 years or after successful funding rounds where capital is acquired. Startups tend to derive out of the belief that there is a demand for a service or product which is c Read this Term Calendar42 and Plakkies, according to information made public on his Linkedin profile.

According to Saxo Bank's Global COO, Søren Kyhl, in a statement on the move: “Over the past years, we have optimized our client experience and digital marketing significantly. To take the next leap forward, we are very pleased to have Arnoud lead our efforts in upgrading the cross-value chain Saxo Experience. Arnoud not only has a strong vision for digital growth but he also has the practical tools and leadership skills necessary to implement that transformation.”

“Saxo Bank has always been at the forefront of technological development and with its digital DNA, the bank is uniquely positioned to capitalize of the opportunities that new technology brings. My professional interests center around digital transformations and I truly believe that Saxo has unique potential for digital growth. I look forward to the new challenges and I couldn’t imagine a more interesting journey to be a part of," explained newly appointed CXO, Arnoud Rozendaal.